![](https://sdbig.com/wp-content/uploads/2024/01/medium-yy7JQk.jpeg)
In his quest to transform Adidas, Bjørn Gulden is pushing staff at the sneaker and apparel maker to break rules and ignore consultants.
San Diego Black Investors Group
In his quest to transform Adidas, Bjørn Gulden is pushing staff at the sneaker and apparel maker to break rules and ignore consultants.